Discovery in the Alexa ecosystem is notoriously hard. If your Alexa skill gets used by somebody once, it's very, very important to retain your users. In other words, it's very important to create an experience that is compelling, and memorable. In order to create a compelling experience, developers are pushed to refine their conversational design as much as possible. Specifically, it's crucial that the interaction between the user and your skill is relevant.

The desire for users to complete everyday tasks and functions using AI is high. But current AI solutions often fall short of expectations due to limitations in capability and functionality. "Effective learning is critical to creating a compelling experience in this way," commented Christopher Dodge, Associate Director and report author. "Many AI solutions require too much upfront action from the user; manually inputting data or linking profiles from different apps to ensure inclusion in one service is time-consuming and clumsy." Correctly identifying an individual within one ecosystem also impacts basic tasks, especially if the solution cannot identify the individual requesting the action.